We will share our T-Shirt.
We aren't stingy. If we know it, we think you should too. By taking successes and in some cases failures, we move away from the philosophical to real world scenarios. We have all heard the saying "Been there, done that, and have the t-shirt to prove it. C3 doesn't have all of them but between our team and clients we have quite a few t-shirt experiences, the remarkable and the frustrating. While every day may bring issues and opportunities, another way to say problems, they aren't usually unique. With a library of previous work we can provide you will real examples, paths chosen, and the results that ensued. Check our blog as we will randomly post some cases we find interesting.
Business is simple we are the ones that are complicated.
Don't Be Like Mike
While attending a conference, I heard an executive, let's call him Mike, share his struggle to find success. Mike's life was in shambles. His wife had left him, his children had dropped out of school, and his mom and dad disowned him. Ironically, his business was growing like wildfire, he traveled in a private jet, had any material item he had ever wanted. He had always heard how smart he was, how talented he was, and how his work ethic was beyond compare. These skills ensured he would climb the corporate ladder, and he did, many of them. His next statement was chilling, "I did it, I climbed the ladder, I got to the top, I was higher than anyone else, I could see the world, I felt I could rule the world. It was then I realized that while I climbed the ladder, it was leaning against the wrong building."
You must know what you are trying to achieve, but more importantly what you are not willing to sacrifice.
What Does it Mean to be Merchant Minded?
Business today undervalues the concept of the merchant. A merchant is part psychologist, part scientist, part listener, and part visionary. Being a merchant, most importantly, is an art. The historical merchant mindset birthed a merchant economy, where consumer needs and desires were clear, and where products and services aligned with market demand.
Today, business is metric-driven, revenue-focused, and dominated by talking instead of listening. Businesses have replaced serving markets with selling to markets. We have more listening tools available today than ever, but sadly many use this platform as a megaphone and not a listening aid.
Additionally, today's market exhibits many different forms of capital, and each consumer spending decision can have its own decision criteria. It isn't unusual for social capital to have a greater value, and to be more guarded, than physical currency.
At Cannon Clay, our focus is on the art of the merchant. We help companies become merchant minded; to understand the entire economy. Every product, good or service, starts with science: concept, production, supply chain, consumer, engagement, transaction, and, finally, voice. Then repeat the process. The art lies in interactions, fulfilling experiences, transactions, and ultimately, loyalty. To be merchant minded is to Seek. Collaborate. Design. Execute. Accelerate. Refuel.
Serve: to be a servant, to be worthy of reliance or trust, to prove adequate or satisfactory, to be a servant to, to give the service and respect due, to furnish or supply with something needed or desired, to answer the needs of, to be enough for, to contribute or conduce to, to provide services that benefit or help
Sell: to deliver or give up in violation of duty, trust, or loyalty and especially for personal gain, to give up (goods) to another for something of value (such as money), to offer for sale, to give up in return for something else especially foolishly or dishonorably, to exact a price for, to give into the power of another, to deliver the personal services of for money, to dispose of or manage for profit instead of in accordance with conscience, justice, or duty, to persuade or influence to a course of action or to the acceptance of something, to impose on, to cause or promote the sale of, to influence or induce to make a purchase, to dispose of something by sale, to have a specified price