What Does it Mean to be Merchant Minded?
Business today undervalues the concept of the merchant. A merchant is part psychologist, part scientist, part listener, and part visionary. Being a merchant, most importantly, is an art. The historical merchant mindset birthed a merchant economy, where consumer needs and desires were clear, and where products and services aligned with market demand.
Today, business is metric-driven, revenue-focused, and dominated by talking instead of listening. Businesses have replaced serving markets with selling to markets. We have more listening tools available today than ever, but sadly many use this platform as a megaphone and not a listening aid.
Additionally, today's market exhibits many different forms of capital, and each consumer spending decision can have its own decision criteria. It isn't unusual for social capital to have a greater value, and to be more guarded, than physical currency.
At Cannon Clay, our focus is on the art of the merchant. We help companies become merchant minded; to understand the entire economy. Every product, good or service, starts with science: concept, production, supply chain, consumer, engagement, transaction, and, finally, voice. Then repeat the process. The art lies in interactions, fulfilling experiences, transactions, and ultimately, loyalty. To be merchant minded is to Seek. Collaborate. Design. Execute. Accelerate. Refuel.
Serve: to be a servant, to be worthy of reliance or trust, to prove adequate or satisfactory, to be a servant to, to give the service and respect due, to furnish or supply with something needed or desired, to answer the needs of, to be enough for, to contribute or conduce to, to provide services that benefit or help
Sell: to deliver or give up in violation of duty, trust, or loyalty and especially for personal gain, to give up (goods) to another for something of value (such as money), to offer for sale, to give up in return for something else especially foolishly or dishonorably, to exact a price for, to give into the power of another, to deliver the personal services of for money, to dispose of or manage for profit instead of in accordance with conscience, justice, or duty, to persuade or influence to a course of action or to the acceptance of something, to impose on, to cause or promote the sale of, to influence or induce to make a purchase, to dispose of something by sale, to have a specified price