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Seek. Collaborate. Design. Execute. Accelerate. Refuel.


Helping You Define What Successful Means.

Who We Are

Cannon Clay was not started because there was a lack of agencies. It was created because there was an abundance of agencies in the market, all offering the same thing. As an executive, every firm I interviewed offered canned solutions derived from some hand me down tool with cliche quotes and fancy terminology. We aren't trying to replace those firms, they have their place. We take your business seriously, but take ourselves less seriously, and strive to offer something different; less intimidation and more collaboration. Cannon Clay is focused on outcomes, yours. We lean on the experience we have developing strategies, delivering engaging creative, building brands, and operating companies to build relevant and authentic plans fit to your needs. The world of business doesn't look anything like it did 15 years ago so why should your consultants. 

*Disclaimer: from time to time we do use some hand me down tools, cliche quotes, and fancy terminology(even if out of context).


Don't Be Like Mike

While attending a conference, I heard an executive, let's call him Mike, share his struggle to find success. Mike's life was in shambles. His wife had left him, his children had dropped out of school, and his mom and dad disowned him. Ironically, his business was growing like wildfire, he traveled in a private jet, had any material item he had ever wanted. He had always heard how smart he was, how talented he was, and how his work ethic was beyond compare. These skills ensured he would climb the corporate ladder, and he did, many of them. His next statement was chilling, "I did it, I climbed the ladder, I got to the top, I was higher than anyone else, I could see the world, I felt I could rule the world. It was then I realized that while I climbed the ladder, it was leaning against the wrong building." 

You must know what you are trying to achieve, but more importantly what you are not willing to sacrifice.  

We will share our T-Shirt.

We aren't stingy. If we know it, we think you should too. By taking successes and in some cases failures, we move away from the philosophical to real world scenarios. We have all heard the saying "Been there, done that, and have the t-shirt to prove it. C3 doesn't have all of them but between our team and clients we have quite a few t-shirt experiences, the remarkable and the frustrating. While every day may bring issues and opportunities, another way to say problems, they aren't usually unique. With a library of previous work we can provide you will real examples, paths chosen, and the results that ensued. Check our blog as we will randomly post some cases we find interesting.

Business is simple we are the ones that are complicated.




We've Been Here. Let Us Help You Navigate.

At some time or another every business or individual has found themselves in an unfamiliar place. We know we have. We will help you navigate the known obstacles and those lurking in the dark alleys...


Cannon Clay has three divisions. Antler Ridge is the investing arm. Cannon Clay Consulting was developed to help organizations with overall strategy and operations. Cannon Clay Creative has a specific focus on how the company interfaces, messages, and transacts with the target. Let us know how we can help with your needs. 


Featured News


Burning Down the House

Simply put, an organization is healthy when it is whole, consistent and complete, when its management, operations and culture are unified. Healthy organizations outperform their counterparts, are free of politics and confusion and provide an environment where star performers never want to leave.



Organizational climate (VIBE) will be reflective of the organization's culture, the attitudes and personalities of the team. It can be faked for a while but as with any “decoration” it is cyclical and will go out of style. To have an enduring VIBE you have to have an embracing CULTURE. Your organization needs to be on FIRE.



While living in Park City, Utah it wasn't hard to find  someone that loved rock climbing. After sitting through countless hours of stories about harrowing adventures it occurred to me that it was rare, if ever,  anyone talked about the "view". They did it for the rush, not the view. Do we sometimes miss the fun of the race for the feel of the tape?